Naming and identity project looking at alternative names to one initially chosen by the client. A new brief was created requiring potential candidates to:
- Appeal to consultants and patients alike
- Be flexible and work with a range specialities
- Imply a benefit – a reason to hold/attend the clinic
- Have an available URL that would also work well with SEO
The Day Clinic was chosen from three final options. Once the successful candidate had been confirmed, a full identity was created and revealed at the clinic’s launch. This included interior and exterior signage, marketing materials, scrubs and GP giveaways.
